As part of Welsh Farming Week 2026, NFU Cymru is inviting farmers across Wales to create and share short reels showcasing sustainable food production on their farms.
Whether it’s caring for livestock, protecting habitats, improving soil health, embracing new technology or simply capturing everyday life on the farm, we want to see what sustainable farming means to you.
What are the judges looking for?
Show us what sustainable food production looks like on your farm for your chance to win great prizes.
There is no single way to interpret sustainable food production - we want to see what it means on your farm.
The judges will be looking for authenic, creative and engaging reels that showcase Welsh farming and food production in a positive and original way.
- Everyday life on the farm
- Livestock or crop management
- Food production
- Caring for the environment
- Family farming traditions
- Innovation and technology
- The people behind the produce
- What sustainable farming means to you
How to enter:
Simply create an original reel in and submit it by:
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- Tagging @NFUCymru on Instagram or Facebook
- Use the hashtag #WelshFarmingWeek or #WythnosFfermioCymreig
- Welsh or English language entries welcome
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Your reel on show
Winning reels (subject to T&Cs) will be showcased at the Sustainable Farming Conference and on the NFU Cymru stand at the Royal Welsh Show – sharing your story with the wider farming industry.
Judged by:
Abi Reader, NFU Cymru President
Robbie Alman-Wilson, NFU Cymru/NFU Mutual Wales Woman Farmer of the Year 2025
Prizes to be won:
As well as having your reel showcased there are some terrific prizes up for grabs.
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- Outback Outfitters smock and £200 voucher
- 2 week trial of a INEOS Grenadier: The Ultimate Commercial 4X4 for Farmers and Landowners
- £150 Ridgeline voucher
- Reolink doorbell camera
- NFU Cymru goodies
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Please note: If your entry contains photographs or video images of people, you must ensure that you inform them that you intend to use the material for this purpose and obtain their consent. Entries must also be your own original content. Shortlisted or winning reels may be reshared, edited or displayed across digital channels and events.
Full terms and conditions read: Welsh Farming Week reel competition 2026 | Terms and conditions
The closing date is Monday 29 June at 12 noon.
If you're having any issues, please email [email protected]
Prizes to be won >
