New Group Secretary at Hay-on-Wye NFU Cymru office

Sophie Davies Hay On Wye Group Secretary_76586Sophie Davies has been appointed as the new Group Secretary at the NFU Cymru/NFU Mutual Hay-on-Wye office.

Having worked for NFU Cymru as Membership Development Manager since 2017, Sophie has an in-depth understanding of the Group Secretary network. Before joining the NFU Cymru team, Sophie has worked in HR and recruitment for law firm Eversheds Sutherland and Peacocks.

Originally from Glamorgan, where she grew up on a dairy turned beef, sheep and arable farm, Sophie has lived within Brecon and Radnor for the past four years. She has a degree in Politics and Law from Aberystwyth University and has been involved with the YFC movement for many years.

Speaking about her appointment, Sophie said: “I am thrilled to be joining the already strong team at Hay-on-Wye and to work in partnership with the existing agent, Ellie Williams. I am looking forward to continuing to build on the excellent service already provided to members and clients. Once Covid-19 restrictions allow, I am looking forward to meeting the membership and understanding their business needs.

“Despite the ongoing restrictions members can still expect high levels of customers service from myself and the team. Whilst I am currently working on my insurance licenses, I am able to immediately provide members with professional farming advice, guidance and support to their businesses all while championing the Welsh and British farming industry, so please do not hesitate to contact me.

“In the meantime, members can keep a look out for a phone call from myself and newsletter updates in the coming weeks.”

NFU Cymru Director, John Mercer added: “Having worked closely with Sophie for the last few years I know she has a wealth of knowledge and understands the current issues facing farmers. Her previous experience will provide first class advice and guidance to our local members and on behalf of all at NFU Cymru I would like to congratulate her on her new role and look forward to continuing to work with her.”

Members can contact Sophie, Ellie or any of team at the NFU Cymru/NFU Mutual Hay-on-Wye office to discuss their businesses and membership by telephoning 01497 881169.


Last edited: 15:15 on 13 January 2021

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