Members and staff from the union were on the North Wales coast on Friday 13th June as part of a public engagement exercise promoting local produce to seaside visitors. The mouthwatering offering included PGI Welsh Lamb and PGI Welsh Beef meatballs provided by AL & RO Jones a’i Fab butchers, Llanwrst; moreish Welsh cheeses produced by Dragon Cheese, Pwllheli using milk sourced from South Caernarfon Creameries; rich milk shakes from Plas Isa Dairy of Llansanffraid Glan Conwy, Colwyn Bay; and refreshing Pant Du apple juice produced in Penygroes, Caernarfon.
Feast for the tastebuds
As well as being a feast for the tastebuds, NFU Cymru also had an eye-catching presence on Llandudno Promenade with life-size model farm animals including a bull, dairy cow, pig, sheep and chickens drawing the attention of those enjoying a stroll by the sea.
The event was the culmination of the union’s fourth annual Welsh Farming Week. The campaign has seen the union engage with over 1/3 of members of the Senedd, a number of local stakeholders, over 400 school children and over 1200 members of the public over an action-packed five days at events across Wales.
Food sourcing
NFU Cymru Deputy President Abi Reader said: “After the success of the public-facing event we held in the centre of Cardiff last year, we were keen to go one better in 2025 and bring our exhibition stand, farm animals and award-winning produce to Llandudno seafront.
“While our model farm animals have stood out from the pier and the other end of the promenade, it’s the delicious produce we’ve served up that has been the real draw for people today. What I’m most proud of is the fact that everything we’ve offered has been sourced within such a small radius, which highlights the wealth of great quality food and drink on the doorstep for locals and those staying in the area. We’re extremely grateful to those businesses that have supported us with this year’s event and it’s been a pleasure telling the story of where and how this food has been produced and – crucially – where those enjoying the samples can purchase those goods in the future.
“For us as farmers, it’s a really rewarding day connecting with members of the public who enjoy our food and want to know about its provenance. Amid the ongoing uncertainty and challenges surrounding our sector, proactive activities like this are an important reminder for us all of the continued high esteem in which the Welsh public holds the nation’s farmers. We hope to host further events of this ilk in the future and I hope more members can come and join us for a thoroughly fulfilling day.”