Joe, previously a Graduate Adviser with the NFU’s External Affairs team in Westminster, has a Master’s degree in Political Communication from Cardiff University and an undergraduate degree in Politics from the University of Sheffield, both of which focused on devolved politics in Wales, as well as parliamentary procedure and electoral campaigns.
The third generation in his family to work for NFU Cymru, Joe’s family hail from Trawsfynydd and later Llanfairpwll on Anglesey – though he grew up in North Somerset. With his parents settling as close to the border as possible, Joe spent his childhood split between North Somerset and Ynys Môn, where travelling the length of Wales became second nature before he could walk. He continues to learn Welsh.
Lobbying strategy
Since joining the NFU in 2024, Joe has supported the NFU’s lobbying strategy in Westminster, regularly attending stakeholder meetings as part of the Stop the Family Farm Tax campaign, and was responsible for monitoring the NFU’s political engagement across the UK.
A lifelong follower of the highs and lows of Welsh international rugby, Cardiff Blues and Bristol Bears, outside of work Joe enjoys rugby, motorsport and the occasional round of golf.
Speaking on his appointment, Joe said “I’m delighted to be joining NFU Cymru, having spent much of my life hearing about the fantastic work the organisation does. It’s a privilege to work with such an effective group of people and to contribute to the betterment of our membership.
Senedd election
“With the biggest Senedd election only a few months away, I look forward to bringing my knowledge and experience to help ensure our members’ voices are heard throughout the campaign period and every day thereafter.”
Welcoming Joe to the team, NFU Cymru Director John Mercer said: “I am really pleased that we have been able to secure Joe as part of our policy team. With his experience within the NFU’s External Affairs team in Westminster and his education focussed on devolved politics, I have no doubt that he will be a great asset to the team”.