NFU Cymru has welcomed the announcement that Waitrose & Partners plans to source all of its own label fresh and frozen lamb from Welsh and British lamb producers 365 days a year from June 2021.
NFU Cymru Livestock Board Chairman Wyn Evans said: “We thoroughly welcome Waitrose’s commitment to stock 100% Welsh and British lamb from 2021. This comes at a time of great uncertainty for the sheep sector, so today’s news that Waitrose will be moving to a year-round supply of Farm Assured quality Welsh and British lamb is a welcome boost.
“This is a really positive move from one of the major buyers of lamb in the UK which highlights that there is a strong appetite amongst consumers for Welsh and British lamb products. We look forward to working in partnership with Waitrose to help further grow sales of great tasting Welsh lamb.”