Register today: NFU Cymru Conference 2025

04 November 2025

Aled Jones speaking at last year's conference

Once again, an impressive line-up of industry leaders will bring political, supply chain and agricultural insights to the annual NFU Cymru Conference.

This year’s event, titled ‘Welsh Farming: Growing Forward’ will once again be held at the Metropole Hotel in Llandrindod Wells from 10am on Thursday 6 November and will focus on the growth of Welsh farming in the face of political, climatic and global changes.

Quick links

- Agenda
- Speaker biographies
- A message from the Director
- Registration

Agenda

 

10:00 – 10:05

Opening video

10:05 – 10:35

Opening address

Aled Jones, President, NFU Cymru

To include the NFU Cymru/Wynnstay Sustainable Agriculture Award presentation

10:35 – 11:00

Political address

  • Huw Irranca-Davies MS, Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Welsh Government

Chaired by Aled Jones, President, NFU Cymru

11:00 -12:10

Growing the Welsh food sector

  • Karen Betts OBE, Chief Executive Officer, Food & Drink Federation
  • Sarah Bradbury, Chief Executive Officer, Institute of Grocery Distribution

Chaired by Dylan Morgan, Deputy Director and Head of Policy, NFU Cymru

12:10 – 13:00

A European perspective

  • Francie Gorman, President, IFA (Irish Farmers' Association)

Chaired by John Mercer, Director, NFU Cymru

13:00 -14:00

Lunch

14:00 – 14:50

Building a productive, sustainable and resilient food system

  • Dr Peter Noy, Director, Food Systems Institute, University of Nottingham

Chaired by Abi Reader, Deputy President, NFU Cymru

14:50 – 15:35

Political horizons - the next Senedd  

  • Dr Jac Larner, Lecturer in Politics, Cardiff University

Chaired by Huw Thomas, Political Adviser, NFU Cymru

15:35 – 15:45

Close of conference

  • Abi Reader, Deputy President, NFU Cymru

Speaker profiles

Aled Jones

NFU Cymru President

Aled is an eighth-generation farmer who runs a pedigree herd of Holsteins with his with his son, Osian, in Caernarfon. Aled is married to Eilir and together they have four children, Osian, Prysor, Erwaun and Gruffudd and 7 grandchildren. 

Aled has previously held a variety of positions across the industry, including holding the post of Chairman of milk recording company Cattle Information Services (CIS) for seven years and being a trustee of Holstein UK for eight years.

Huw Irranca-Davies MS

Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Welsh Government

Huw Irranca-Davies was born and raised in Gowerton which at the time was a mixture of steel and heavy industry and agriculture, bridging the countryside and the urban and industrial, and this has shaped his life-long approach to politics and policy.

Huw worked for many years in public and private sector leisure management and as a Senior Lecturer in Higher Education before entering politics.

In February 2002 he was elected as the Labour MP for Ogmore. He was duly elected to the Assembly (now Senedd Cymru) in 2016 representing Ogmore.

Huw was appointed Cabinet Secretary for Climate Change and Rural Affairs in March 2024 and was later appointed Deputy First Minister in September, in addition to retaining responsibility for Climate Change and Rural Affairs matters.

Karen Betts OBE

Chief Executive Officer, Food & Drink Federation (FDF)

Karen joined FDF in December 2021. Prior to this, she was the Chief Executive of the Scotch Whisky Association (SWA) for four years, representing the Scotch Whisky sector in the UK and export markets worldwide. 

Before joining the SWA, Karen was a diplomat in the Foreign & Commonwealth Office for 16 years, where she held a variety of posts in London and overseas, including as British Ambassador to Morocco and non-resident Ambassador to Mauritania, and Counsellor to the British Embassy in Washington. She was also posted to the UK's Permanent Representation to the EU in Brussels and the British Embassy in Baghdad.  

In London, she served in the Cabinet Office and on the staff of the Joint Intelligence Committee, as well as in several roles in the Foreign Office. Before joining government, Karen was a lawyer at Clifford Chance, working in London and Hong Kong. Karen was an Adviser to the UK Government’s Board of Trade from 2019 to 2024 and a Trustee of FareShare. She received an OBE in the Queen’s Birthday Honours in 2022 for services to international trade.

Sarah Bradbury

Chief Executive Officer, Institute of Grocery Distribution (IGD)

Sarah brings over 25 years of unparalleled experience in the retail and food sectors. Currently, she leads IGD, an influential organisation that has been helping to inspire and unite the food industry for more than 120 years. IGD is a strategic insights and foresight business, reinvesting all profits into impactful initiatives that benefit both the industry and society at large.

Throughout her career, Sarah has held senior commercial and marketing positions, including her previous role as Group Quality Director at Tesco. There, she was responsible for overseeing the delivery of high-quality safe products, sustainability, agriculture and regulatory compliance. It was in this role that Sarah honed her passion for driving collaborative change, mobilising the food and consumer goods sectors as a force for good, and working to improve the food system for the long term.

Francie Gorman

President, Irish Farmers' Association (IFA)

Francie Gorman is the 17th President of the Irish Farmers’ Association.

He was elected in December 2023 and he took up office in January. He will serve a four-year term.

He previously served as IFA Regional Chair for South Leinster and as Chair of Laois IFA.

A beef and sheep farmer from Ballinakill in Co Laois, Francie Gorman has also represented Laois IFA on the National Farm Business Committee.

Francie represents 72,000 members negotiating with The Irish Government and the EU Commission on all farming issues including the Common Agricultural Policy, Nitrates Action Programme, international trade deals, climate change and much more.

Dr Peter Noy

Director, Food Systems Institute, University of Nottingham

Pete provides direction and leadership for the Food Systems Institute, a research institute focused on building partnerships and working with stakeholders to drive better food futures. The focus of the Institute is to develop research knowledge and innovation that can initiate change across food system stakeholders to make the food we eat more sustainable, equitable and nutritious. 

Pete has held leadership roles in the University of Nottingham’s flagship AgriFood initiatives since 2018, first the Future Food Beacon (2018-2023) and then the Food Systems Institute (2023-present). These initiatives have driven both fundamental and practical research knowledge in agricultural productivity, from on-farm technology adoption to soil management to the development of resilient crop and livestock systems to the advancement of future agricultural technologies.

His current role oversees four interdisciplinary research centres that integrate more than 250 academic staff across more than 20 disciplinary schools at the University of Nottingham. 

Dr Jac Larner

Lecturer in Politics, Cardiff University

Jac Larner is a Lecturer in Political Science at Cardiff University's Wales Governance Centre and a Research Fellow at the University of Edinburgh. Specialising in political psychology and behaviour, his research investigates the formation and evolution of public opinion and its impact on political outcomes. Prior to joining Cardiff, he was a Fulbright Fellow at the University of Michigan.

 

Abi Reader

NFU Cymru Deputy President

Abi is a third generation mixed farmer, farming in partnership with her parents and uncle in Wenvoe, just outside Cardiff. 

The farm is home to milking cows, sheep, beef cattle and around 120 acres of arable.  Abi is a co-founder of Cows on Tour, an Open Farm Sunday host and a former NFU Cymru Wales Woman Farmer of the Year. In 2019 she was honoured by the Queen with an MBE for her services to agriculture.

A message from the Director

NFU Cymru Director John Mercer said: “Each year, we receive great feedback for the calibre of speakers we are able to attract to NFU Cymru Conference, our 2025 line-up promises to be one of our best events to date, given the speakers who have agreed to join us this year.

“NFU Cymru Conference is a popular event among the membership and so I encourage interested members to confirm their attendance as soon as possible.”

Register today

Members wishing to attend the conference can register on the link below. Alternatively, call the NFU Cymru office on 01982 554200 or email [email protected]


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