British poultry farmers work to some of the highest standards in the world, producing delicious, affordable and fully traceable chicken.
#LoveBritishChicken aims to champion that story and encourage shoppers to choose British chicken over imported alternatives.
Previous NFU poultry campaigns have reached hundreds of thousands of people online. With your support, we can help more people understand the value of choosing British.
The campaign promotes four key messages:
- Choose British chicken, produced to world-leading standards.
- Ask your butcher, farm shop or retailer whether their chicken is British.
- Look out for the Red Tractor logo to guarantee traceability from farm to fork.
- Understand the benefits of choosing locally produced, high-welfare British chicken.
Love British Chicken Week will take place from Monday 25 May to Sunday 31 May 2026. Here is how you can get involved throughout the week.
#LoveBritishChicken toolkit
- Find out how to get involved
- Download ready-made social graphics
- Print our campaign signs
- 4 tips to engage your audience
- A message from the NFU Poultry Board Chair
- How to follow and tag us on social media
3 ways you can get involved
We'll be using social media to share #LoveBritishChicken's campaign messages: Here are three ways to support the campaign on social media:
1 Share details of where people can buy British chicken locally
If you sell from the farm gate or supply independent retailers, share this on your own platforms. Clear, practical information performs well online and helps consumers make confident choices.
2 Reshare our social content, post your own messages or use our ready-made shareable graphics
Tag @BackBritishFarmingNFU on Facebook, Instagram and TikTok. Remember to use the hashtag #LoveBritishChicken.
3 Share your story
Tell your story, highlight the standards you meet and help people understand the importance of choosing British chicken.
Printable signs are available to use in your photos and videos as supporting props.
Live bird imagery is not essential and does not need to be the focus of your posts. Farm settings, team photos, landscapes, food imagery or shots of farm gate signs resonate strongly with wider audiences and are often more accessible for people who do not think about farming day-to-day.
Ready made social graphics
Download and share these graphics to help spread the campaign messages.
We've also suggested a caption to help you create your post:
“Let’s celebrate the farmers behind our world-class British chicken. When you’re shopping, choose local, choose high standards, choose British. #LoveBritishChicken”
Printable signs
Perfect for farm gate displays, social media photos or events during the week:
4 tips to engage your audience
- Tag @BackBritishFarmingNFU and use #LoveBritishChicken to help your posts reach more people.
- Share behind-the-scenes insights about your farm, your standards, or what makes British chicken special, while keeping content accessible for broad audiences.
- Use bright, eye-catching images or short videos that showcase your farm or the people behind your business.
- Use emojis to help bring your posts to life and make them stand out in feeds.
Choosing British
NFU Poultry Board Chair Will Raw said: “Love British Chicken celebrates the skill, care and commitment of British poultry farmers. By choosing British, the public is supporting farming families, high welfare, and strong environmental and food safety standards.
“We want to highlight the integrity of the British food chain from the farm to the family table. British chicken is nutritious, versatile and produced to world-leading standards. Every time shoppers choose British, they are backing a sustainable future for UK poultry farming.”
Where to find us on social
Throughout Love British Chicken Week, we will be posting content to highlight British farmers and British chicken. You can support the campaign by liking, commenting and sharing our posts.
In the run-up to the campaign week, you can follow updates and content on our NFU channels:
When posting your own content, please remember to:
- Tag our consumer-facing channels @BackBritishFarmingNFU
- Use the campaign hashtag #LoveBritishChicken