GB Calf Strategy Survey

13 July 2026

ADHB are carrying out research to better understand how calves are reared, grown and finished, and the barriers and opportunities farmers face.

What you tell ADHB will help shape how the GB Calf Strategy is delivered, so it works better for farmers and the wider industry.

They would really appreciate your time and insight.

What’s involved?

• Complete a short online form to take part
• Our research partner, Navigator Insight, will contact you to set up a 45-minute phone interview
• Your interview will be completely anonymous

Who can take part?

If you rear, grow or finish calves, we want to hear from you. Register to take part and share your views.

About the GB Calf Strategy

About the GB Calf Strategy
The GB Calf Strategy 2025–2030 is a cross industry initative which aims to make sure every calf is reared with care and purpose, whether in the dairy or beef supply chain.
It focuses on three themes: Right Calf, Right Start and Right Route.
Our research partner Navigator Insight is an independent research company working on behalf of AHDB. They follow the Market Research Society (MRS) Code of Conduct.
We look forward to hearing your views.

Take part

Link to survey recruitment form is here

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