This new initiative will protect NFU members and help them to identify any suspicious callers.
Caller ID (Caller Identification) is a service that displays the incoming caller’s phone number – and sometimes their name – on the recipient’s device before they answer.
The NFU has been registered with Hiya, the leading Caller ID platform, for several years to help prevent our outbound numbers from being inadvertently flagged as spam.
We have now upgraded this service and can brand our outbound calls with the NFU name and, where supported, the NFU logo.
- The NFU name will display on most mobiles (covering 27 million users across EE, Virgin Mobile and O2 on both Android and iOS).
- The NFU name and logo will display on Samsung devices and for users of the Hiya app (around 9 million users).
Important benefits
Operations Director of NFU Commercial Holdings Ben Coates said: “This new initiative brings several important benefits. It helps prevent our organisation being misrepresented – something members occasionally report to CallFirst.
“It also increases the likelihood that members and customers will answer our calls, as people are far more inclined to pick up when they recognise who’s calling. This reduces callbacks and supports more positive, productive conversations.
“Finally, every one of our thousands of outbound calls each month becomes a small but meaningful touchpoint with our members, reinforcing the value that NFU membership provides.”
Peace of mind across all NFU companies
The initiative is also being rolled out across the wider NFU family of companies: NFU Energy, NFU Employment Service, Acorus Planning & Design, PWA Planning and Woolf Bond Planning.
“Every one of our thousands of outbound calls each month becomes a small but meaningful touchpoint with our members, reinforcing the value that NFU membership provides.”
Operations Director of NFU Commercial Holdings Ben Coates
Peace of mind for members with the new NFU Caller ID
