The NFU's #BuyMyTurkey Day is a hugely successful social media campaign that promotes buying local and British turkeys for Christmas.
In 2024, the campaign reached more than 496,000 people online.
The campaign promotes four key messages:
- Use the NFU's Turkey Finder to buy a local turkey directly from the farm gate.
- Encourage people to ask their butcher if they are selling British turkeys.
- Look out for the Red tractor logo when buying from a supermarket.
- The benefits of buying a whole bird.
This year, we'll be celebrating #BuyMyTurkey Day on 5 December. Keep scrolling to find out how you can play a part in this year's campaign.
#BuyMyTurkey Day toolkit
- Find out how to get involved
- Download our ready made graphics
- Print a sign
- Share the NFU Turkey Finder
- 4 tips to engage your audience
- Follow us on social media
3 ways you can get involved
On Buy My Turkey Day, we'll be using social media to share this year's campaign messages: Here are three ways to get involved:
1 Add or update your details on the NFU Turkey Finder.
2 Get involved on social media – reshare our posts and use our ready-made shareable graphics.
Here's a list of where to find us on social media.
3 Create your own social media content – don't forget to tag us @BackBritishFarmingNFU, use the hashtag #BuyMyTurkey and our printable signs that can be used as a prop.
Ready made social graphics
Download these graphics and share to your preferred social platform (or two). Don't forget to include a snappy caption. Here's one to get you started:
#BuyMyTurkey Day is back! This year, get your whole turkey direct from the farm by using the NFU Turkey Finder.
Tap or click the images below to download the graphics to your device.
Printable signs
NFU Turkey Finder
There are more than 240 farms on our Turkey Finder. It includes an interactive map making it even easier for shoppers to locate their nearest producers.
Are you an NFU member who would like your business to appear on the Turkey Finder?
E-mail [email protected] and tell us:
- your name
- membership number
- business name
- company contact details.
Don't forget to tell us if your business details have changed. Visit: Turkey producers – are your details up to date on our Turkey Finder?
4 tips to engage your audience
- Tag us, use the hashtag #BuyMyTurkey and promote the NFU Turkey Finder.
- Engage your audience by asking questions about their Christmas turkey, giving cooking tips or sharing insights about keeping turkeys happy and healthy.
- Be creative and capture attention with eye-catching images and videos of your turkeys, farms or farm gate promotional displays looking their best.
- Add some fun to your posts by using emojis like the British or Welsh flag, a Christmas tree or dinner plate.
Where to find us on social
On #BuyMyTurkey Day and throughout December, we'll be posting turkey content in support of British producers. Look out for the posts and comment, share and retweet...
And if you're creating your own content (we hope you are), remember to use the hashtag #BuyMyTurkey and tag our social media platforms on your posts.
