NFU Cymru has welcomed the announcement by Aldi that it is to stock PGI Welsh Beef across all of its 50 Welsh stores from 12 February 2020.
Aldi has committed to stock 13 different products, including a selection of fillet, ribeye and sirloin steaks, both 28 and 21 day matured, as well as roasting joints and diced beef, giving shoppers more opportunities to enjoy locally-sourced produce. Aldi’s commitment to PGI Welsh Beef comes after the successful launch of PGI Welsh Lamb in 2016.
The new range of PGI Welsh Beef products was officially launched at an Aldi store on Caerphilly Road, Cardiff, by Minister for Environment, Energy and Rural Affairs, Lesley Griffiths AM, who championed the retailer for continuing to back Welsh farming.
Speaking at the event, organised jointly by HCC and Aldi, NFU Cymru Glamorgan Chairman and Livestock Board member, Jonathan Huntley, said:
"The commitment from Aldi to stock PGI Welsh Beef in all of their Welsh stores is very welcome news for the livestock industry here in Wales. It is great to see the supermarket backing the industry in this way and recognising the high welfare and environmental standards that PGI Welsh Lamb and Beef are produced to.
“This commitment comes at a time of uncertainty for the Welsh agricultural industry with our future trading relationship with the EU27 post 2020 yet to be decided, therefore Aldi’s move to PGI Welsh Beef provides some welcome news to farmers across Wales.”
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We’re pleased to be able to exclusively offer our Welsh Beef range for customers to enjoy. We remain committed to championing Welsh quality and will continue to work closely with suppliers across the country, to meet our shoppers’ demand for locally-sourced produce.”
Gwyn Howells, Chief Executive of Hybu Cig Cymru – Meat Promotion Wales said: "A commitment by a major supermarket to stock a wide range of branded PGI Welsh Beef products is great news for consumers and for farmers. It’s a vote of confidence in the quality of the product, and shows the demand for local food, produced in Wales’s distinctive environment which is perfect for sustainable beef production based on natural resources."