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Apocalypse Cow: How Meat Killed the Planet - Insight and opinion from NFU Cymru

John Mercer, NFU Cymru_71825

Following the broadcast of Channel 4's Apocalypse Cow: How Meat Killed the Planet, NFU Cymru Director, John Mercer, provides members with an insight into the continuing work of the union to counter the unbalanced media reporting...

It has been a bruising start to the year – in media terms, at least - for the Welsh and British farming industry. I wanted to use this space to provide NFU Cymru and NFU members with an insight into the continuing work of the union to counter the unbalanced media reporting we are currently seeing from some of our national broadcasters.

Veganism and environmental campaigners – or in many cases extremists – have been filling the column inches of newspapers, taking to the airwaves and going online to


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