As the price for lamb crashes NFU Cymru is questioning who is actually profiting off the back of Welsh lamb producers misfortunes?
Latest figures show that while the retail price of lamb for consumers is lower in the spring of 2015, compared to the spring of 2014, it has not fallen anywhere near as much as the farmer’s share of that retail price which has dropped from 60 per cent to 50 per cent over the past year.
Speaking following a meeting of the NFU Cymru Livestock Board, Lyndon Edwards, said, “Lower retail prices would help bolster demand for lamb, but consumers aren’t seeing as much of a drop in price as farmers are, which begs the question – who is profiting from lamb?
“Our farmgate price of lamb is reaching critically low levels. Whilst we recognise that trading conditions are tough, as the strength of sterling and the Eurozone crisis impacts negatively on our export markets, we are galled to see that whilst the price we are receiving for our lambs has slumped that this price crash is not being reflected in the price on the shelves.
“Farmers need a sustainable price for their product that encourages them to invest in future production, returns must be delivered to everyone throughout the supply chain so that the consumer can continue to enjoy and savour PGI Welsh lamb in years to come.We knowthe challenges we all face in boosting lamb consumption here in the UK but I am confident that this can be achieved by giving in season PGI Welsh lamb pride of place on retail shelves and promoting our fantastic product this summer.”
Mr Edwards ended, “Members of our livestock board have been carrying out our own store watch in recent days visiting retail stores across Wales to find out who is showing commitment to Welsh lamb. Whilst there are retailers out there who are very supportive of Welsh lamb we have to say how appalled we are that in the first week of July we continue to see so much imported product still available on retail shelves in many stores. Individually we have complained to local store managers and as a Union we are using every available opportunity to raise our concerns with the agricultural teams and directors and we will continue to do so in the coming weeks.”