NFU Cymru's #Buy5 initiative encourages shoppers to support Welsh farms and producers by buying five items of Welsh food and drink when they visit their local farmers’ market, butcher, farm shop or supermarket.
Shoppers can support the campaign by taking a photo of five Welsh food and drink items they have purchased and sharing the image on social media using the #Buy5, #Prynu5 or #BackWelshFarming hashtags.
The campaign was created as an answer to retailers’ use of ‘fake farm’ brands, an issue NFU Cymru has worked to highlight.
It is hoped that the public will continue to take part in the campaign and support real Welsh farm businesses like the ones below.
Just look at all the support for #Buy5 from Farm Shops across Wales.
Rachel Morgan, who leads marketing and sales for the Beacons Farm Shop at the Welsh Venison Centre, said: “We’re proud to be a part of this excellent campaign supporting Welsh farm shops and Welsh producers. Anyone visiting our farm shop will see that this is part of a real working farm and much of the meat you find here is sourced from the fields that surround the shop. As well as stocking our own produce, we also place a high importance on sourcing a variety of high quality Welsh food and drink, so the Beacons Farm Shop is well worth a visit if you’re looking to take part in the #Buy5 challenge.”
Teifi and Jenny Davies, who are the owners of Llwynhelyg Farm Shop, said: “We’re proud to be a part of this excellent campaign supporting Welsh farm shops and Welsh producers. We place a high importance on sourcing a variety of high quality Welsh food and drink and 60% of the produce comes from within 40 miles of the store, so Llwynhelyg Farm Shop is well worth a visit if you’re looking to take part in the #Buy5 challenge.”
Kate Kenniford-Allen from Nash Farm Shop, said: “We’re proud to be a part of this excellent campaign supporting Welsh farm shops and Welsh producers. We have a delicious range of locally produced foods here at Nash Farm Shop so it is well worth a visit if you’re looking to take part in the #Buy5 challenge.”
Cwmcerrig Farm Shop’s Nick Bowen said: “We’re all about food miles and we pride ourselves on selling the best of what Carmarthenshire and Wales has to offer. Of the 1,500 product lines we have in the shop, over 1,000 are Welsh and more than 600 are grown, reared or produced here in Carmarthenshire. By backing local producers we are supporting local jobs and the local economy, so we were more than happy to join this #Buy5 campaign that encourages people to buy Welsh whenever they can.”
Anthony Tilbury, who runs the Moody Sow, said: “One of the things that we try and promote is provenance – people want to know where their food is from and they care about how many miles it has travelled. At the Moody Sow we’re able to tell our customers exactly where their food is from – for example, we have Hereford beef from a farmer a mile down the road, while our Longhorn beef comes from a farm in Raglan. Our fresh sausages and cured and smoked bacon all come from our pedigree pigs that range free in the woodland next to the shop.
Graham Webster, General Manager at Rhug Farm Shop said: “In addition to producing our own award winning organic meat, our philosophy at Rhug Farm Shop is to support local Welsh producers by stocking their produce. By doing this we can guarantee quality and provenance which are key to the success of our business. The #Buy5 challenge is an excellent campaign to get consumers on board, highlighting the superb selection of Welsh products now available.”
Clive Swan, owner of Swans Farm Shop said: “This is a cracking idea by NFU Cymru and I hope the general public get behind this campaign to show their continued support to Welsh farmers. We are very passionate about what we do and are proud to be part of the #Buy5 campaign.”
Chris Kewin, from Bodnant Welsh Food Centre said: “Our ethos at Bodnant Welsh Food Centre is to highlight the excellent produce available locally and by doing so we are delighted to be supporting local Welsh farmers. With Wales’ growing reputation as a nation of passionate producers and fanatical foodies Bodnant Welsh Food Centre is the perfect place to stop at to support the #Buy5 campaign.”
James Hooton, of Hooton’s Homegrown said: “Hooton’s farm shops have everything you could wish for to take part in the #Buy5 campaign. There is plenty of choice in our farm shops at Brynsiencyn and Caernarfon. We sell our own farm reared meats including Welsh Black beef, home-grown fruit and vegetables, home-made cakes, ready prepared meals and much more. We also stock produce from local farms including cheeses and Llaethdy Llyn milk.”