NFU Cymru represents farmers, managers and partners in agricultural businesses including those with an interest in farming and the countryside.
The organisation is run by a team of staff based in mid Wales; additionally the structure of the Union is based around 11 counties and 47 local groups representing between four to eight parishes.
NFU Cymru and NFU Mutual Insurance Group Secretaries are responsible for the service offered to local members within each county. The Welsh Council is the governing body. The Council meet on a quarterly basis and is headed by the President and Deputy President.
NFU Cymru Welsh Council have sole and total independent responsibility for the development of agricultural and rural policy in Wales. This also includes independence for all matters relating to the National Assembly for Wales.*
NFU Cymru wants rural communities, of which agriculture is the backbone, to be sustainable economically, socially and environmentally. Here in NFU Cymru we provide a variety of services to help our members run their businesses successfully, with advice on legal, planning and taxation matters. We also offer expert advice on marketing their produce and promoting local food produced to the highest standard.
One publication which keeps our members in touch with Welsh news, policies and interests is Farming Wales. The magazine is published monthly and offers members an opportunity to understand a little more of what NFU officials and staff are doing behind the scene to ensure a première agricultural service.
NFU Cymru promotes farming to the widest possible audiences through its public relations campaigns. In 2006 the Why Farming Matters campaign was launched to give everyone a much clearer idea of the contribution that farming makes to the economy, to the quality and security of our food supplies, to the beauty and diversity of our countryside, to combating climate change and to the rural economy. Since the campaign was launched, NFU Cymru has been promoting the benefits of a sustainable and profitable agricultural industry to both Wales decision makers and to the general public.
One major campaign set up to integrate farm assurance and combined marketing techniques is the British Farm Standard mark. The Little Red Tractor logo highlights to the customer food you can trust as the produce has been independently checked to ensure high quality welfare issues and an environmentaly friendly producer. All in all, campaigns, roadshows and PR events bring the farming industry alive to the most important people in our industry - the consumers.
*This fact is confirmed in the constitution of the National Farmers Union.